NEW BALANCE x LIJFSTIJL x ROTTERDAM (COCKROACH)
Finally, 1st November the release of New Balance x LFSTL (Lijfstijl) ! I waited with
some friends from 6AM till 11AM (!!!), and some guys even camped out for a night
to cop this shoe! Nice collabo, keep up the good work guys. Check out these
pictures of the day released:
Cockroaches are one of the oldest and most highly evolved creatures on our planet and
as we all know, they are even able to survive nuclear disasters (much like Arnie). They
are also able to constantly adapt themselves to new surroundings…also like Arnie! Lfstl
decided to use the ubiquitous dirty bug as inspiration when creating their new New
Balance 577 collabo. Chosen by the guys because of its timeless character and sporty
lineage, the 577 is an all-time Lfstl favourite, though somewhat hard to procure in Holland.
Inspired by their hometown, the guys produced the 577 ‘cockroach’ as a homage to Rotterdam,
a city with many contrasts in architecture, a side-effect of the rebuilding phases the city faced
after WWII. The use of materials and colour also reflects the aforementioned contrast, showcasing
the strength and energy of the working city. Grey, black and white are regularly used colours in
all Rotterdam buildings. Petrol indicates the industry and harbour, but also the river that runs through
the city and divides it in two.
Purple translates innovation in architecture and Rotterdam’s open-minded character.
In choosing the materials, Lfstl reflected their design experience in sneakers and their deep
knowledge – gum sole, pigskin suede, black premium croc, white patent and perforated
suede… the end result is classy and rather more subtle than such a volatile mix would indicate.
What better way to make this classic NB silhouette more accessible to the windmill city?
Source: Sneakerfreaker.com











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